Looking to turn your Flutter app into a money-making machine?
You’re in the right place! In this guide, we’ll explore practical and powerful ways to monetize your Flutter apps using AdMob Ads and In-App Purchases (IAP) — both beginner and pro-friendly.
Monetize with Google AdMob (Updated for 2025)
How to Set It Up:
- Sign up at Google AdMob.
- Register your app (Android/iOS).
- Add the official Flutter plugin:
dependencies:
google_mobile_ads: ^5.0.0
4.Initialize AdMob in your main.dart
:
void main() {
WidgetsFlutterBinding.ensureInitialized();
MobileAds.instance.initialize();
runApp(MyApp());
}
Banner Ad Example:
BannerAd _bannerAd = BannerAd(
adUnitId: 'ca-app-pub-xxxxxxxxxxxxxxxx/xxxxxxxxxx',
size: AdSize.banner,
request: AdRequest(),
listener: BannerAdListener(),
)..load();
Tips to Boost Ad Revenue:
- Show Interstitial Ads smartly between screens.
- Use Native Ads to blend ads into the UI (higher CTR).
- Explore AdMob Mediation for increased fill rate and CPM.
- Don’t overuse ads – keep UX in mind!
2. In-App Purchases (IAP) – Sell Features or Content
In-App Purchases allow you to sell digital goods or unlock features inside your app. Perfect for:
- Premium features
- Remove Ads
- Digital content (eBooks, stickers, plugins)
in_app_purchase: ^3.1.5
Setup Steps:
- Configure products in Google Play Console / Apple App Store Connect.
- Fetch product details in Flutter:
final ProductDetailsResponse response = await InAppPurchase.instance.queryProductDetails({'pro_upgrade'});
Handle purchase:
InAppPurchase.instance.buyNonConsumable(
purchaseParam: PurchaseParam(productDetails: product),
);
AdMob vs In-App Purchase: Which One is Better?
Feature | AdMob Ads | In-App Purchases |
---|---|---|
Setup Time | Easy | Moderate |
Revenue Type | Low per user (CPC/CPM) | High per user (once) |
UX Impact | Can interrupt | Seamless |
Best for | Free apps | Premium feature apps |
High Earning Areas | US, Finland, Germany | US, India, Europe |
Pro Tip: Combine both – show ads to free users and offer ad-free experience via in-app purchase.
Final Tips:
- Follow Google Play Monetization Policies.
- A/B test your monetization models.
- Track everything with Firebase Analytics.
- Keep updating for better retention & lifetime value.
FAQ – Flutter App Monetization
A: Yes! Many apps offer free content with ads + paid version to remove ads.
A: In-app purchases can earn more per user, but ads earn from free users.
A: No. Google rejects spammy, policy-violating apps. Keep UX & policy in mind.
A: Varies by location and CTR. US clicks can earn $0.20 – $1.50+ per click.